Free Production Increasing Power Tip

Power Tip: Increase Your Production

There is always a discrepancy between those who want to be educated and those who want an emotional tug.  Can you believe that only 20% of the people out there are 'engineers'? This means that only 20% need to have all the details about how the procedure is done, what tools are used, and so on before accepting treatment.  80% of the people out there just want to know that you care.  The majority of people out there don't care how much you know until they know how much you care.  So one of the things you have to do is form relationship.  How do you form relationship?  You need to find something about your patient that you can relate to or at least talk about.  Take a moment to ask if you have no idea.  Asking will most certainly help, not hurt.  Here is an analogy on how this works. 

If you took two fathers from totally different social economic backgrounds who both have a daughter that suffers from the same rare disease, they are going to have a bond.  One might be a blue collar worker and the other might be a CEO of a huge Fortune 500 company.  If they meet at a doctors office, they will immediately have common ground to talk on.  Even though they may not have anything else in common, they will have a link and a lasting bond.  So, you will need to find a way to bond with you patients.  Maybe it is work, where they come from, their children, hobbies... You Gotta Get To Know Your Patients.  This creates trust and trust is what helps seal the deal these days.

So, implement this one thing in your office immediately and you will see that things will change for the good.